CHICAGO (SNARKY) -- A Chicago man awoke this morning to realize that he had neglected his blog all weekend, a fact he hopes not to recreate anytime soon.
"Last week was exhausting and it's not like anyone checks 'Lukateake' on the weekend anyway," said a beleaguered Luke Penca. "In fact, no one checks it during the week either."
However, Penca has a plan to win his audience back.
"I'm stealing ideas from other blogs that I like and as the old saw goes, 'imitation is the sincerest form a flattery.'"
Changes will include a new web address (again), new contributors, subscription services for readers and an ambitious new revenue-sharing model for all.
A formal announcement is expected later this week.
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