CHICAGO (SNARKY) -- Timing their announcement perfectly, The Tribune Company and Anheuser Busch today unveiled plans for a new sport for downtrodden Cubs fans. Though details are few it is known that the league will begin play in June and continue through August when football can safely take over.
"We're looking for a vehicle to carry these poor souls through the summer frankly," said Tony Ponturo, vice president of Global Media and Sports Marketing at Anheuser Busch. "Bad baseball doesn't equal more alcohol consumption despite what people may initially believe -- frustration ruins the palatte for our product."
Nature of the Game
With a three month league slated, complete with nationwide WGN radio and television coverage, it's still unclear as to how the actual game will be played. However, that is of little consequence as it turns out.
Quoting a Tribune representative who asked to remain anonymous, "Our best market research indicates that all demographics don't care as long as it doesn't include a glove, a ball and Dusty Baker."
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Technorati: Chicago Cubs, Tribune, Dusty Baker, Satire, Lukateake
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